There’s a new phenomenon in Google search results that is worthy of a quick update. If Google has properly classified the location of your business, you may find yourself at a higher spot in the organic search results when you do your searches from in town. When you’re searching from a few hundred miles away, you may see your ranking at the same spot it was before Google did its update about a month ago. There is even a brief mention of this update in a recent Business Week article.
Overall, the response to the new positioning is good, assuming that you get a fair chunk of business from your local market. If your business is based on high positions for nationwide or international searches, you may have more of a problem. All of a sudden, rankings are different for each city, and this can be a double whammy for people who have already been marginalized by local map results that have supplanted the visual marketplace on the search results. Over the past few weeks, webmasters have been improving their local SEO practices to try and take advantage of this new algorithmic tweak. Read the rest of this entry »
