The Lumia opportunity
Windows Phone is the fastest growing smartphone ecosystem in shipments, with around 180% growth year on year (Canalys, Nov 2013), and Nokia is the fastest growing device vendor in the US with 580% growth year on year (Counter Point Research, Nov 2013). Windows Phone app downloads have increased over 266% and revenues 175% in the last year. Available in 50 languages and 190+ markets, the Windows Phone Store offers increased revenues with operator billing — up to 8x more compared to credit card — and AliPay in China. And don’t miss the cross-screen opportunity with Windows.
According to several independent* research companies, in 2013 Windows Phone market share grew to double digits across several key markets, including Western Europe, Latin America.
Nokia Lumia is adding both value and scale to the Windows Phone ecosystem. Flagship Nokia Lumia devices are bringing unique capabilities in imaging, location and entertainment, contributing significant value to the ecosystem. But a lot of the excitement is coming from the mid-range, where Lumia and Windows Phone are contributing to an experience that nobody else can match in value.
