Once you’ve conceived, toiled and created your app for the Nokia Asha platform, like any good business you’d like to see a return on your investment.
When it comes to monetizing your app, Nokia offers a range of business models to help you generate revenue. Each method has its own clear benefits and there is no right or wrong way, simply the best way for you.
Let’s take a look at the most common business models for monetizing apps.
| Description | Benefits | Asha Support | |
|---|---|---|---|
| Free download | Offer the app at no charge (no direct monetisation) |
|
Yes |
| Paid download | Charge the user a specified price before the app download |
| Yes |
| In-app advertising | Offer the app for free in exchange for delivery of in-app ads during app usage |
| Third-party solutions |
| In-app payment | Offer the app for free, with options for the user to purchase virtual goods or unlock features |
| With Nokia In-App Payment |
Of the four ways to generate money from your app, In-app-advertising and In-app-payment models are playing an ever increasingly large role for many developers.
In-app advertising is becoming one of the most proven business models to generate revenue from your app. By integrating an advertising solution into your app, end users can download it for free, while you generate revenue by showing ads integrated into the app.
In-App payments are one of the best ways to monetise your app right now. End-users like it as they get to download the app for free and can choose to buy additional features from within the app. This model, also referred to as the ‘Freemium’ model, helps you build apps with a higher, recurring revenue opportunity.
Read our insights and masterclass on business models to better choose the model most suitable for your app.
