Bing Search Blog

  • New AI Visibility Insights in Bing Webmaster Tools: Intents, Topics, Citation Share, Compare

    Microsoft Bing Webmaster Tools introduces four expanded AI performance capabilites in preview: Intents, Topics, Citation Share, and Compare, enhancing publishers' understanding of AI-generated content visibility and citation dynamics. These tools build on existing AI Performance reporting to provide deeper insights into user intent, topics (thematic relevance), and citation share over time.The Intents feature categorizes queries into query...
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  • Announcing Microsoft Web IQ

    AI applications are only as good as the information they reason from. Without fresh, high-quality web data, they are less dependable. Today, Microsoft is launching Web IQ: a suite of AI-native grounding APIs built for the agentic era, connecting AI systems and agents to current, real-world intelligence from across the web — including web pages, news, images, and videos.
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  • Keeping Trusted Content Visible in an AI-Powered Search World

    In an AI-powered search world, visibility is responsibility. Bing is rethinking search with safety by design at its core—combining risk detection, trusted content prioritization, and user controls to ensure that when it matters most, support is more visible than harm.
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  • Microsoft Open-Sources Industry-Leading Embedding Model

    Harrier is a new embedding model series designed for the demands of modern AI systems. It is our latest open-source text embedding model series, delivering state-of-the-art performance and ranking 1st on the multilingual MTEB-v2 benchmark. This result reflects Microsoft’s sustained commitment to improve grounding quality through advances in embedding models.
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  • Elevating the Role of Grounding on the AI Web

    At Microsoft, we’ve been steadily advancing grounding technology for a while, building on decades of operating large‑scale search and information systems through Bing and focusing on scale, reliability, and trust. And today, Microsoft grounding powers nearly every major AI assistant in the market. While much of our work happens behind the scenes, it plays an essential and profound&nbsp...
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  • Introducing the New Bing Places for Business: Built for Business Owners, Powered by Research

    Today, we are excited to announce the launch of the new Bing Places for Business experience —an evolution shaped by deep user research, thoughtful design, and a commitment to help business owners thrive in local search. Bing Places for Business is a free online platform where businesses can create and manage their listings to appear in Bing search results and Bing Maps, making them more visible to potential customers.
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