Brandcast

At Brandcast 2026, YouTube unveiled a suite of tools designed to maximize advertiser impact by connecting brands with creators across every screen. Advertisers can now secure long-term relevance through new, exclusive slates of Creator Shows and Custom Sponsorships powered by AI, or curate high-visibility moments using the new Custom Content Shelf for the Masthead. To drive direct commerce, we're introducing Affiliate Creator Partnerships Boost alongside a two-click buy with Google Pay feature for seamless CTV shopping. Plus, the creative process is being revolutionized by models like Veo and Nano Banana, which streamline production from initial brief to final video.